Full course description
Date & Time: Self-Paced
Location: Online Only
Presented By: Higher Ed Plus
Description:
This course provides researchers with the tools and techniques to write and distribute effective press releases that increase the visibility of their work. Learners will explore the distinct purposes of various types of press releases and apply criteria to select newsworthy topics. The course outlines the six essential components of a high-quality press release, guidance for creating SEO-optimized headlines, and best practices for managing embargos and press inquiries. Participants will also compare distribution services, learn effective dissemination strategies, and avoid common mistakes by following a professional press release template.
Disclaimer:
Before proceeding with this Canvas module, please note:
ā The following content is provided by HigherEd+ from Publication Academy. The views and opinions expressed may not reflect those of Virginia Tech or its affiliates.