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Launch Start Up Lab

Started Mar 15, 2022
6 credits

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Full course description

Term: Spring 2022

Date: Every Tuesday from March 15th - April 26th, 2022

Time: 12:00pm - 1:00pm

Location: 3rd floor, Holtzman Alumni Center, 901 Prices Fork Rd, Blacksburg, VA 240610, and synchronously on-line.  

Instructors: Mark Mondry 




Our world is continually reshaped by advanced technologies that emerge from complex academic research, often called “deeptech”.  Virginia Tech’s LAUNCH Center for New Ventures is presenting a new workshop series called LAUNCH Startup Labs specifically designed for research focused faculty, staff, postdocs and graduate students to enhance their entrepreneurial thinking and de-mystify the deeptech new-venture process. Each “lab” will address a different aspect of new deeptech startup creation and incorporate applicable entrepreneurial tools and methodologies that you can immediately apply.

This work was supported in part by the Commonwealth Cyber Initiative, an investment in the advancement of cyber R&D, innovation, and workforce development. For more information about CCI, visit


For more information: 

Participants who complete all the sessions in this course will receive a digital certificate.




Tuesday, March 15


(first session in-Person, @Holtzman Alumni Center

Lab Session 1:  Foundations – Identifying your entrepreneurial goals, introduction to hypothesis testing for deep-tech startup opportunities.

Tuesday, March 22

Lab Session 2:  Modeling the Business – How to build a business model and define, test and iterate critical assumptions in the deeptech commercialization opportunity.

Tuesday, March 29

Lab Session 3: Teams – Strategic design and formation of deeptech startup teams

Tuesday, April 5

Lab Session 4: Formation & Funding – The steps to legal formation of a startup, the diverse mechanisms of federal and state deeptech commercialization funding and how private capital investing works.

Tuesday, April 12

Lab Session 5: IP Strategy & Management- Intellectual property strategy and management and how patents, trademarks and copyrights are regarded by investors.

Tuesday, April 19

Lab Session 6: Pitching, Storytelling & Branding – How to best leverage the communications mechanisms of a technology startup and the importance of building a website voice.

Tuesday, April 26

Lab Session 7: New Product Development – The stages of product development and product launch, including common methodologies and key challenges.